Olde Nasty

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Christmas is the Time for Giving …

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… an old man an ass-whuppin’, as shown in this classic SNL sendup of the classic “It’s a Wonderful Life.”

I have way more enthusiasm for Christmas than anyone of my snarky peer group ought to, something which I’ve written about previously.

Having said that, I DO draw the line at Frank Capra. Give me the “Married With Children” holiday chestnut “It’s a Bundyful Life” (featuring the late, great Sam Kinison in the role of the angel trying to get his wings) instead.

And while we’re on the topic of holiday giving, I’m kinda liking this Burger King holiday ad campaign that taps into my particular feeling about Christmas – slightly wistful, slightly sardonic.

Adweek did a number on the campaign:

The fast-food chain this week kicked off its “Dollar Holidays” e-card promotion. The effort, which is being handled by BK’s lead agency, Crispin Porter + Bogusky, and PR firm Edelman, allows consumers to send a holiday card containing a real dollar bill to those who are at the bottom of their gift list. As BK puts it on its Web site: “Casual friends don’t deserve second-rate gifts.”

There are 20 e-cards in the collection, and each costs $1 to send. Senders can decide on the tone and type of card. A “casual friend,” for instance, would receive a card that says, “I think you’re special, though I have no evidence to back that up,” while a “virtual stranger” would receive something like, “Happy Holidays, What’s-Your-Face.”

Another personal favorite is the one displayed at the Adweek site, “Happy Holidays, valued blog follower.”

Marketing wonks will note that CP+B’s BK campaigns have been hit and miss all year, which is fine by me, as long as the hits are clever enough to make you forget about the misses. And I think they hit this one outta the park.


Written by sunnyside herald

December 16, 2009 at 7:47 pm

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